
You don’t have to be a private equity analyst or a manager for a firm in decline to use the 13-week cash forecast. Lenders and other creditors expect 21st century management teams not only to be aware of the firm’s cash requirements over the ensuing quarter, but also to be able to credibly explain any variances. It's cruel but true: management teams who fail to use this important tool are not in the ball game. The firm is already in a state of decline because management is not vigilant and pro-active.
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